i was watching cnbc tv18 a few days back during the market hours.
theres an ad of idbipaisabuilder.com in which a maverick hunter accidently reaches the office of the company and is very impressed by the operations of the company(financial brokerage services.)
all good till now.
after this advertisement, comes another ad of motilal osawal, where it is the bloody same actor who is now selling motilal oswal to you , when just a few moments back he was selling idbi paisa builder, which are both direct competitiors.
considering the fact that these companies spend millions of rupees on tv ads, it is a criminal offence on the part of the advertising companies to commit such a blunder.
i believe these advertisement companies should be penalised by the advertisers for violating the basics of advertising.(they always talk of differentiation and positioning)
it is like shahrukh khan selling both coke and pepsi, or rahul dravid selling bank of baroda and icici bank, (albeit at a lower level)
imagine spending(read wasting) a sizeable amount of money to create confusion on the minds of the prospective customer.
i think this obdervation should be forwarded to people in the respective companies,so if any of you have any contacts out there, request you to do the needful.
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