Saturday, June 30, 2007

what one can learn from himesh!!

Well,
His first movie has just been released.
I am definitely not going to watch it ,
but I have to say one thing, I admire Mr.himesh, for his guts,his determination,his "i dont care a damn about what the others think" attitude.He is willing to do anything in order to "live" his dreams.
I say this because, it is only this attitude that helps u in reaching such heights.First of all, almost everyone(80% as per the pareto principle) has a vision, or a dream of reaching great heights. but the idea never translates into action. At present ,even i fall into this category, desperately making attempts to move on to the other side;
As and when you start working towards your dream, at every step in your success , there are scores of people to pull you down.
It depends on how you react to their actions.You could listen to them,stop pursuing your dream, and get back to the daily grind of doing donkey's work,live like the millions of the ordinary people who finally die without having achieved anything substantial in life,repenting that their life could have been a lot different ........... or ............. you could challenge everyone ..... including yourself..... get out of the comfort zone ..... and set a target which you would have otherwise thought impossible to achieve......... so that at the end of the day, irrespective of the result you achieve, you atleast have the satisfaction that you gave it your best shot.
As it was said in bollywood style" Mannubhai,Main kaash nahin bolna chahta hoon" ( aka shahrukh khan in " chalte chalte")

SO GO CHASE YOUR DREAMS BEFORE IT GETS TOO LATE.

Friday, June 01, 2007

New marketing/adv ideas.........

There's a new mode of advertising which has come up.
we now have screens set up in the a/c best buses, which run ads on a continuous basis.of late , you will come aqcross the promos of the forthcoming hindi film "swami" featuring juhi chawla ,on these screens.innovation at grassroots level. considering that people spend a significant amount of time travelling , the idea seems to be a big hit.much cheaper than spending crores of rupees on t.v.ads, only a one time cost of the screen, and maybe a monthly return, but sure hits a lot of eyeballs........

marketing can never be taught in the classrooms.