Friday, June 01, 2007

New marketing/adv ideas.........

There's a new mode of advertising which has come up.
we now have screens set up in the a/c best buses, which run ads on a continuous basis.of late , you will come aqcross the promos of the forthcoming hindi film "swami" featuring juhi chawla ,on these screens.innovation at grassroots level. considering that people spend a significant amount of time travelling , the idea seems to be a big hit.much cheaper than spending crores of rupees on t.v.ads, only a one time cost of the screen, and maybe a monthly return, but sure hits a lot of eyeballs........

marketing can never be taught in the classrooms.

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